retail | ESRB Ratings https://www.esrb.org/tag/retail/ Provides ratings for video games and apps, including age ratings, content descriptors and interactive elements. Wed, 11 Oct 2023 18:53:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://www.esrb.org/wp-content/uploads/2019/06/cropped-Favicon.png retail | ESRB Ratings https://www.esrb.org/tag/retail/ 32 32 UPDATE Fall 2019: ESRB Retail Council Maintains High Store Policy Enforcement https://www.esrb.org/blog/esrb-retail-council-maintains-high-store-policy-enforcement/ Thu, 12 Dec 2019 15:30:48 +0000 https://www.esrb.org/?p=1281 ESRB works hard to make sure kids don’t accidentally end up with a game they’re not ready for. We collaborate with some of the largest video game retailers in the U.S. to help parents stay prepared. This group of retailers, called the ESRB Retail Council (ERC), ensures that kids under the age of 17 don’t […]

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]]> ESRB works hard to make sure kids don’t accidentally end up with a game they’re not ready for. We collaborate with some of the largest video game retailers in the U.S. to help parents stay prepared. This group of retailers, called the ESRB Retail Council (ERC), ensures that kids under the age of 17 don’t purchase M-rated games without permission from a parent.

ERC members (Amazon, Best Buy, GameStop, Target, and Walmart) voluntarily commit to help give parents the information they need to make decisions about which video games are appropriate for their family. ESRB conducts mystery shopper audits twice a year to ensure that our collective efforts are effective.

ESRB Retail Council Store Policy Enforcement – Fall 2019

Results from the 2019 fall audit shows that store policy enforcement remains at a high level. The audit found that store policies were enforced 86% of the time. Meanwhile, 89% of the audited stores post signs explaining the ESRB rating system.

Additionally, ERC members agree to participate in two online audits per year, which measure the accuracy of ESRB rating information displayed on retail websites. The fall 2019 online audit revealed that ERC member websites provide accurate rating information 96% of the time.

Whether you’re shopping at your favorite video game retailer or online, ESRB continues to work with our partners to provide the information you need to make appropriate video game decisions for your children.

Want to learn more about ESRB ratings? Visit our Ratings Guide, follow us on Twitter and Facebook, or Contact Us with more specific questions!

The post UPDATE Fall 2019: ESRB Retail Council Maintains High Store Policy Enforcement appeared first on ESRB Ratings.

]]> UPDATE Fall 2019: ESRB Retail Council Maintains High Store Policy Enforcement https://www.esrb.org/blog/esrb-retail-council-maintains-high-store-policy-enforcement/ Thu, 12 Dec 2019 15:30:48 +0000 https://www.esrb.org/?p=1281 ESRB works hard to make sure kids don’t accidentally end up with a game they’re not ready for. We collaborate with some of the largest video game retailers in the U.S. to help parents stay prepared. This group of retailers, called the ESRB Retail Council (ERC), ensures that kids under the age of 17 don’t […]

The post UPDATE Fall 2019: ESRB Retail Council Maintains High Store Policy Enforcement appeared first on ESRB Ratings.

]]> ESRB works hard to make sure kids don’t accidentally end up with a game they’re not ready for. We collaborate with some of the largest video game retailers in the U.S. to help parents stay prepared. This group of retailers, called the ESRB Retail Council (ERC), ensures that kids under the age of 17 don’t purchase M-rated games without permission from a parent.

ERC members (Amazon, Best Buy, GameStop, Target, and Walmart) voluntarily commit to help give parents the information they need to make decisions about which video games are appropriate for their family. ESRB conducts mystery shopper audits twice a year to ensure that our collective efforts are effective.

ESRB Retail Council Store Policy Enforcement – Fall 2019

Results from the 2019 fall audit shows that store policy enforcement remains at a high level. The audit found that store policies were enforced 86% of the time. Meanwhile, 89% of the audited stores post signs explaining the ESRB rating system.

Additionally, ERC members agree to participate in two online audits per year, which measure the accuracy of ESRB rating information displayed on retail websites. The fall 2019 online audit revealed that ERC member websites provide accurate rating information 96% of the time.

Whether you’re shopping at your favorite video game retailer or online, ESRB continues to work with our partners to provide the information you need to make appropriate video game decisions for your children.

Want to learn more about ESRB ratings? Visit our Ratings Guide, follow us on Twitter and Facebook, or Contact Us with more specific questions!

The post UPDATE Fall 2019: ESRB Retail Council Maintains High Store Policy Enforcement appeared first on ESRB Ratings.

]]> FTC: ESRB Has Most Effective Ratings Enforcement https://www.esrb.org/blog/federal-trade-commission-finds-that-esrb-has-most-effective-ratings-enforcement/ Sun, 01 Jul 2018 18:42:16 +0000 https://www.esrb.org/?p=1274 According a 2013 study the Federal Trade Commission (FTC) found that ESRB has the highest in-store ratings enforcement among all entertainment industries (film, home video, music). The FTC confirmed this in its mystery shopper audit. The audit details that 87% of individuals under 17-years-old were denied when trying to purchase Mature-rated games. That’s in no […]

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]]> According a 2013 study the Federal Trade Commission (FTC) found that ESRB has the highest in-store ratings enforcement among all entertainment industries (film, home video, music).

FTC ratings enforcement

The FTC confirmed this in its mystery shopper audit. The audit details that 87% of individuals under 17-years-old were denied when trying to purchase Mature-rated games.

That’s in no small part thanks to the hard work of the ESRB Retail Council (ERC). The ERC works with ESRB to enforce store policies to not sell M-rated games to kids a parent. We also conduct mystery shopper audits twice a year to make sure our work with ERC members continues to keep ratings enforcement high and helps parents make informed choices about which video games are appropriate for their kids.

Want to learn more about ESRB ratings? Visit our Ratings Guide, download our free rating search app, follow us on Twitter and Facebook, or Contact Us with more specific questions!

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